18 articles
BlogHead of Product Ethan Cole explains why ViviDiary rejected building a complex evening routine hub to capitalize on the 2026 "bedtime stacking" TikTok trend.
Ethan ColeRead 
BlogTraditional habit trackers punish you for skipping a day. Here is why we killed the strict streak counter and redesigned ViviDiary to treat missed routines as valuable data.
Ethan ColeRead 
BlogHow we cut our massive drop-off rate by killing the standard wellness app questionnaire and embracing a 3-second modular mood log.
Ethan ColeRead 
BlogWe built a 30-day habit challenge for ViviDiary, tested it, and immediately killed it. Here is the raw data on why streak-based UX destroys long-term retention.
Ethan ColeRead 
BlogInside ViviDiary's product decisions for August 2026: why we built a 3-second modular stress tracker for syllabus week instead of a heavy student planner.
Ethan ColeRead 
BlogViviDiary's Head of Product explains why we killed the standard 5-point mood scale and let users log their days with the chaotic new distorted face emoji instead.
Ethan ColeRead 