BlogAug 12, 20266 min read
Onboarding Questionnaire Fatigue: Why We Killed the 15-Step Setup
How we cut our massive drop-off rate by killing the standard wellness app questionnaire and embracing a 3-second modular mood log.
Ethan ColeRead Topic
App Development
3 articles
BlogEthan ColeRead 
BlogJul 15, 20267 min read
Aura Points Tracker App Design: Why We Killed Gamification
We prototyped an aura points tracker to gamify mood logging, but user testing showed it completely destroyed honest tracking. Here is why we killed it.
Ethan ColeRead 
BlogMay 1, 20267 min read
Building a Sustainable Subscription Model Journal App in 2026
Here is an honest look at why we stopped charging for basic entries, the subscription models we rejected, and how we balance cloud-based AI costs with privacy.
Ethan ColeRead